It's no secret that quitting tobacco and nicotine altogether is the best choice a smoker can make. But the reality is that many don’t. 

 

For those individuals, smoke-free products like nicotine pouches, snus, heated tobacco, and e-cigarettes, have the potential to cause less harm than continuing to smoke cigarettes.

 

This is because, as the name suggests, they don’t produce smoke, so can significantly reduce the average levels of harmful chemicals compared to cigarettes. Importantly, they are not risk-free and are addictive. 

HOW DO SMOKE-FREE PRODUCTS WORK?

Smoke-free products deliver nicotine without burning. 

 

Nicotine is addictive and one of many reasons why people smoke, but it’s by no means the most harmful thing about smoking. 

 

The most dangerous thing about smoking is the smoke itself. It contains many harmful chemicals that are known to be the main cause of smoking-related diseases, such as lung cancer.

 

For this very reason, products that provide nicotine without smoke, whilst not risk-free and addictive, are a far better choice for adults than continued smoking. 

 

Smoke-free products can play a vital role in securing a smoke-free future, helping adults all over the world make informed decisions for their health. 

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SWEDEN LEADS THE SMOKE-FREE WAY

With the lowest smoking rate in the European Union (EU) at 5.8%, Sweden has seen the number of smokers steadily decrease over the last few decades thanks to the popularity of smoke-free technology.  

 

Public health data shows between 1976 and 2002, Swedish smoking rates fell from 40% to just 15% among men, and from 34% to 20% amongst women. 

 

As a result of the country's push to present smokers with smoke-free alternatives like snus, Sweden’s progress puts it less than 1% away from achieving a “smoke-free” status, which means that 5% or less of the country’s population smokes. 

These figures indicate that when backed by science and made to a high standard, smoke-free alternatives can help individuals who would otherwise continue smoking, make a better choice for their health.

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